NBA Finals: ABC’s halftime show doesn’t give much time to studio hosts

1. Every media company relies on ads to pay the bills. There are ads on this column. There are ads throughout the SI Media Podcast.

When it comes to ABC/ESPN’s NBA studio show, though, a little more balance between ads and analysis would better serve viewers.

This is hard to do, because Disney currently pays $1.4 billion a year for NBA rights. Additionally, money was lost the past two seasons because of the pandemic. But ABC/ESPN’s studio crew can’t be thrilled that they hardly get any air time during halftime.


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